In web design, the temptation for a passionate designer is to focus solely on the aesthetic of the pages. Many designers are artists at heart and the desire is to create a visually engrossing site that is uncluttered, sleek and beautiful.
“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.”
– Steve Jobs
While these superficial considerations should of course come into play, they are often at odds with one of the most important design considerations on any website: search engine optimisation. While it doesn’t sound sexy, the fact is you can have the most picturesque website in the world but without solid SEO integration, no one will ever see it.
At WeDevelop we take SEO score into account from day one of the web design process. Each page of a website is tested by tracking software which mimics the search algorithms of Google and the other major indexing sites as closely as possible. Based on this we have developed a set of design conventions which maximise this score at every opportunity.
To give one example of how this conflict that can arise consider a photography website. It may seem more attractive to the user to display large images one their own with as little cluttering text as possible. However, we know that search engines love text of a certain length and peppered with key words at a certain density (too low and they won’t be found, too high and the engine thinks you’re spamming).
Therefore, while we will always defer to the final wishes of the client, our job is to create a website that is both beautiful and functional, and this begins with SEO.
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