We often work with companies who have been successful in their field for years but increasingly find themselves uneasy with the growing needs of social media management. Until recently literacy in the world of memes and online engagement was irrelevant to running a healthy business. These days even the smallest of companies are expected to have a robust presence across social media.
Understanding this focus on online sociability will help you grow your business, client base and reputation. In this post we’ll run through some of the benefits you can reap from a clever social media strategy.
First, let’s discuss the most tangible result: search engine ranking. This all important ranking of your company can decide whether an online e-commerce site lives or dies. The google algorithm is taking social media activity into account like never before. Linking back to your site from your Facebook and Twitter will boost you SEO score at no cost to you.
The most difficult aspect of social media management is knowing what to post. Many companies mistakenly use their social media to push sales all the time. However, people don’t go on Facebook to buy or be sold to. They go there consume data. Or, put another way to read about their friends.
Treat your followers like your friends. Share things you think they’ll find interesting, don’t spam them, and remember to link back to your site as often as possible.
The place the character of your company can really shine through is in customer engagement. Always respond to comments as you would on your own media channel. Optimistic? Witty? Passionate? Take your own attributes and apply the ones you want people to identify with your company. This will create a personality users will recognise and remember.
For some great applications of this strategy check out this Forbes article.
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