In this post we’d like to discuss the process of logo design we follow here at WeDevelop.
First, what is a logo? Many people mistakenly equate a logo with a brand. This is because the most successful brands are often synonymous with their logos in the minds of the public. A brand is in fact the entire visual identity of a company or entity. While a logo is most often the most visible part of a brand, good logo design is only the beginning of good branding.
To this end, at our first client consultations we try to get a sense of the identity and values of a company. This is the beginning of the visual thought process. While each logo should be a unique expression of these values, they must also communicate in the shared visual language of as broad a culture as possible. Certain colours have certain connotations in the minds of vast swathes of the public. In a similar way font styles subtly communicate more in an instant that a mission statement can in a sentence.
“Try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story”
- Saul Bass
Therefore, everything we can learn about a company will help when trying to tap into these shared visual ideals. The next step in the thought process of our design team will be to see how the unique selling point of a company or product can tweak or twist the fundamental idea. This twist (often a kind of visual pun) is what sets a logo apart, making it memorable and beautiful.
When commissioned for our full logo design product we provide a full report on the creation and guidelines on the application of the logo in different treatments such as monochrome and the application of the logo in limited space.
You can download a copy of our full design catalogue here.
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