At WeDevelop no web design challenge is too big. We have taken on everything from single page web presence sites so sprawling e-commerce markets. No matter how large or small the job at hand we apply the same user experience standards.
These are a set of guidelines which we can refer back to at each stage of the web design process to reorientate our approach to each unique problem which arises on any project. The guidelines all follow the underlying principle of human centred design. These focus on the idea that an empathetic approach to your users should inform all design decisions.
“Human-centered design is a philosophy, not a precise set of methods, but one that assumes that innovation should start by getting close to users and observing their activities.”
– Donald A. Norman, Co – founder of Nielsen Norman Group
This means two things. One is that you must put yourself in the shoes of your users when asking questions like, “where will the user want to go from here?” or “what information should be displayed here?”. The second point, tied inextricably to the first is that no matter how well you think you can empathise with your users, to think you can understand their needs without asking them is hubris.
This leads to the conclusion that good human centred design is based on research and testing. A/B testing, recollection tests, click tests and more are all tools in the kit of the web designer to be used carefully and thoroughly.
Whether conducting extensive debug testing on applications or putting ourselves in the shoes of a user on a one page presence website, our design standards remain uniform.
For more information on user centred design check out this Vox article on how something as simple as a door, when designed properly with a human centred perspective, can improve everyday life.
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